Free Listings on the Search Engines

Free Listings are the main bulk of what is displayed when you type an enquiry into the search engine. Clearly the aim is to get your site in the first 10 that are shown. At a pinch you can survive being in the top 30, but beyond that is dead ground!

In truth, this is both the most important and yet the hardest part of promoting your web site.

However, if you have invested in having a wonderful web site built, to ignore search engine optimisation is akin to printing a brochure and locking all the copies in your attic!

The Search Engines are the life blood of the web and so it is vital to take time to understand how they work and what it is they are trying to achieve.

The good news is that you do not have to do all this if you don't want to, as you can get us to do all the research and work for you. But if you want us to teach you or help you along the way, we are only too happy to oblige.

There is no quick fix, despite what others might tell you, but there are techniques and ways to help you achieve the highest positions for your site. All of this we do by working with you to get the best results possible.

But before you go anywhere, you need to know what your potential customers are typing into their browsers! Optimising your site for perhaps a dozen different key phrases is all very well, but how can you be sure they are the right ones? Our PPC campaigns rarely feature less than 600 phrases and careful conversion tracking over time shows us which ones are the top performers. Only then can you optimise your site for the Free listings. Being on the first page for a couple of key phrases simply doesn't cut it any more.

Above we have one of our clients www.latelink.com appearing in Google at number 2, for the search term 'boating holidays' out of 4,760,000 pages

It doesn't happen on its own!

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